From $299 to $199, Nexus 4 managed to become the first high-end smartphone that costs less than $200 off contract. Google's previous Nexus phones used to cost about $529, but Nexus 4 changed all that. Google subsidized the phone in an effort to make the phone more affordable.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlheAlYkQ_ssYqsnxim0npXnkRkoyOkOOcsyGVEWRVwWEPrpEWOgtEl-l77ZESfou5XlWTdK-pArWYhqhh4KGFz4mSWOoXi6JhpfhpWfNGGc82Wc60pQTJQQhuxMndbAipqeSi0sTedTv7/s640/nexus-4-hero.png)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiP_sJQqoe8skD4R9Oba4DAWXgkExyTf5po7-bJKcF-sBZThw0IDGUqsS_7-iJMCxfwWEVfDYs5YCvpDk3b_hye6Cek9SNXJQQQRD7TLm5TRJlAd6-F5AkvmRefo4ri8-ej99a_d8myIIb3/s640/nexus-4-hero-2.png)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCzwIUHMkHRCzzur8-tvR4sPZjGv6RCzLSVB3Gx8rVPXj1hNzIlYCLPRatjab0xbXAZInEHr1ewMr3QTuf0AiBn11UtdV6QUnY542uXrxsqozMwIyQ1v8CK2UmzBSUPhSxFXyKjq_72m8d/s640/nexus-4-hero-3.png)
It's amazing to see how much has changed since 2010, when Google released the first Nexus device: Nexus One. Hardware has improved a lot, Android has a great interface, Android apps are better, Google built a content store, Android is the leading mobile OS and you can buy powerful phones and tablets for about $200 (full price).