Google Search App, the Android KitKat Launcher

Ron Amadeo from Ars Technica noticed last week that Google's KitKat launcher is actually an extension of the Google Search app. "While developing KitKat, Google made a very interesting decision: rather than graft a few new search UI pieces onto the home screen, Google threw the existing home app in the trash and turned all home screen functionality over to the Google Search app."

It turns out that the launcher is powered by the Google Search app and it doesn't work if you disable the app. This is not unexpected: two of the standard features of the Nexus home screen are added by the Google Search app: the Google search bar and the swipe up gesture for Google Now. KitKat brings support for the "OK Google" hotword, so you can trigger Google Voice Search without pressing a button, and adds a new gesture for Google Now: swipe right.

I installed the updated Google Search app and the launcher on an old Galaxy S2 using the instructions from Phandroid.com. I must say that the experience is completely different from Jelly Bean: the app launcher no longer includes widgets and it looks more crowded, the entire launcher can be managed from the Google Search app.

The full-screen Now widget can only be removed if you disable Google Now in the settings or if you install a different launcher.

You can no longer disable and customize cards from the settings. Google opted for a simplified customization feature:

You can now add as many shortcuts and widgets as you want because the number of screens is unlimited. The screens are added and removed dynamically, just like in iOS. You add a new one by dropping a shortcut or a widget and you remove it by deleting all the shortcuts and widgets or dragging them to other screens.

The home screen includes a search box, a Voice Search button, hotword support for Voice Search and a Google Now screen. These are the main features of the Google Search app, so you'll use it without opening it. Removing friction and making the experience more seamless will encourage more people to use Google Now.

Google Now Updates for Notable People

After adding support for reminders about the latest releases from your favorite music artists and actors, Google Now lets you subscribe to updates when you search for notable people. Just click "Keep me updated" in the Knowledge Graph card from Google's search results page and you'll get the latest news articles about that person in Google Now.

Google Now also shows cards for "breaking news and other developing stories you may be interested in", based on your web history.

It's not clear if the new updates feature will replace the reminders feature. Right now, a search for [U2] shows "Remind you about new releases", while a search for [Madonna] shows "Get updates about Madonna".

"Keeping up with the latest information about your favorite musicians, movie stars and other notable people just got easier thanks to the Knowledge Graph and Google Now," informs Google. "Say that you're a Lady Gaga fan and like staying informed about her latest album releases. On the Google Search App, search for [lady gaga]. On the card that pops up, tap 'Remind you about new releases?' and Google Now will keep you updated on your phone or tablet. Similarly, use Google Now to stay in the know about your favorite athletes. For example, search for [colin kaepernick] and tap 'Get updates about Colin Kaepernick' on his card; doing so lets Google Now know that you'd like to receive news. Remember that to use this feature, you'll need to be signed into your Google account on the Google Search App."

Well, I don't see 'Remind you about new releases?' when searching for [Lady Gaga].

Knowledge Graph Reminders

If you search Google for music artists, actors, books, TV shows and you're logged in, you'll see a new "Remind me" button in the Knowledge Graph card. Click the button and "Google Now will remind you about new releases/movies/episodes on your phone or tablet".

Until now, you could add time-based and location-based reminders to Google Now. These new reminders are special and can only be added from Google search. You can manage them from the Google Search app on your mobile device: just go to Settings, My Stuff and select Reminders.

This feature was added last week, when the Google Search app for Android was updated.

Sites That Integrate With Google Now

There's a long list of sites that integrate with Google Now: Air Berlin, Air Canada, Emirates, Booking.com, Lastminute.com, TicketWeb, Ticketfly, Orbitz, CheapTickets, OpenTable, Fandango, Rotten Tomatoes, Zillow and more.

There's nothing magic about integrating travel sites, hotel booking sites, event-ticketing sites with Google Now. You only need to add some markup to email notifications. "By adding schema.org markup to the emails you send your users, you can make that information available across their Google experience, and make it easy for users to take quick action. Gmail, Google Search and Google Now all already use this structured data. (...) Google Now brings users the right information at just the right time. For example, Google Now already provides updates to restaurant and hotel reservations or flight information received in Gmail. By marking up email notifications to your users, you can use Google Now to bring them similar updates about your services and products."

After an email confirming a hotel reservation, the Google Search app shows this card. Here are some examples of code that needs to be added to email notifications.

Google Now only supports schemas for event reservation, flight reservation, hotel reservation and restaurant reservation.

{ Thanks, Florian Kiersch. }